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What are red and blue oceans?
How can you shift your organization from red to blue oceans?
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Create a business strategy that sets you apart
Learn the basics of blue ocean strategy and shift created but the
#1 Management Thinkers in the World.
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For anyone tired of competing head-to-head and not getting far.
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Get the seminal books that challenged everything we knew about strategy and its execution
- More than 4 million copies sold worldwide
- A bestseller across five continents
- Translated into 46 languages
- One of the bestselling business books of the century – Financial Times
- New York Times bestseller
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#1 Management Thinkers in the World
W. Chan Kim &
Renée Mauborgne
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Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class
Impact
Find out how blue ocean thinking is transforming individuals, companies and nations all around the world
The Blue Ocean High School Entrepreneurship Competition
750 students, 275 teams, over 120 high schools from 25 US states and 12 countries submitted their pitches this year.
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